Tiny Books, Big Stories: Expanding Ellmis Zauberwelt

In continued collaboration with UND Kommunikation, I designed a series of enchanting mini storybooks and a concept activity book that deepen the narrative universe of Ellmi’s Zauberwelt. Building on the previously developed 3D characters, this project ensured consistent character design across print, merchandise, and on-site experiences.

The collection includes five minibooks chronicling Ellmi’s transformation from boy to frog, one mischievous goblin adventure featuring Ibit and Nexa, and one origin story for the wise owl Wally. Additionally, I designed a special mini-edition focused on the Pony Alm Astberg, blending real-world landmarks with fantasy storytelling. To further enrich the visitor experience, I created a concept book for Ella’s journey, packed with interactive extras: a sticker sheet, coloring page, spot-the-difference challenge, and more.

The design language reflects the whimsy, wonder, and nature-driven charm of Ellmis Zauberwelt, making the books perfect companions for young explorers. This project highlights my ability to merge editorial design, storytelling, and character consistency across formats—ensuring the magic lives on page by page.

From Illustration to 3D: Breathing Life into Ellmis Magical World

In partnership with UND Kommunikation I transformed the beloved 2D characters of this magical alpine world into fully realized 3D figures. Based on existing illustrations, each character was carefully reimagined in Blender – bringing personality, depth, and expressive detail to every model, ready for immersive storytelling across digital and physical touchpoints.

Each character was sculpted with attention to personality, movement, and consistency within the magical world. The designs were optimized for future use in media, merchandising, and spatial installations. With careful texture work, color refinement, and anatomical clarity, the 3D models retain the handcrafted warmth of the original illustrations while gaining new life and flexibility in a modern format.

This project highlights my strengths in 3D character design, stylistic adaptation, and collaborative world-building. It was a joy to help evolve the visual language of Ellmis Zauberwelt – a destination that blends nature, wonder, and imagination for children and families alike.

A Racing Statement with a Modular Foundation

Following the successful concept created for the CFMOTO 800MT-X presskit, I developed the design and layout for the 675SR-R launch presskit – building on the same modular structure to ensure brand consistency, clarity, and flexibility for future communication tools.

Tailored to reflect the aggressive and aerodynamic design of the all-new sportbike, the 675SR-R presskit is bold, precise, and performance-driven – just like the bike itself. The editorial design captures the energy of the track, using sharp visuals, racing-inspired typography, and an intuitive layout to highlight key product messages at first glance.

With a clear visual hierarchy and high-impact imagery, the presskit delivers everything dealers, press, and partners need to know – presented in a way that’s fast, focused, and on-brand. Every detail supports the bike’s core message: “PLAY TO WIN.”

Created as part of a scalable concept, this presskit format ensures design consistency across future launches while offering the flexibility to adapt to each product’s unique personality.

A Bold Concept for a Bold Bike

For the launch of the CFMOTO 800MT-X, I developed a press kit concept that doesn’t just inform – it sets a new visual and editorial benchmark. Designed to serve as the blueprint for all future press kits from CFMOTO, the concept merges bold design with a clear, structured layout that highlights what matters most: performance, purpose, and personality.

The design reflects the claim “Leave no place uneXplored.” – capturing the spirit of discovery and freedom that defines the 800MT-X. Rugged yet refined, the folder leads with powerful visuals, bold typography, and intuitive structure to guide readers through key specs, technologies, and offroad features.

Fully aligned with the wider brand language – spanning from the demo tour and social media assets to dealer communications – the press kit is more than just a document. It’s a strategic tool that gives dealers, media, and stakeholders an immersive, easy-to-navigate look into the adventure-ready mindset behind the 800MT-X.

Bold Moves: The CFMOTO Demo Tour

For the CFMOTO Demo Tour, spanning Austria, Germany, and Spain, I designed a standout campaign that broke away from the traditional corporate design to grab attention and generate excitement. The visuals are bold, big, and loud, reflecting the energy of the brand and its motorcycles.

I created info sheets for each motorcycle, posters and informational materials for dealers and customers, a spin wheel for giveaways, and a complete truck branding that turned heads on the road. All assets were carefully localized, with translations in German, English, and Spanish, ensuring a cohesive experience across regions.

This project highlights my expertise in impactful design, multilingual asset creation, and large-scale brand experiences.

Three Brands, One Journey: Travel Experience Logo Design

I designed a cohesive set of logos for the “Travel Experience,” powered by KTM, Husqvarna, and GASGAS. Each logo reflects the unique style and core values of its respective brand while remaining unified as part of the Travel Experience identity.

For KTM, the logo emphasizes boldness and adventure, aligning with its performance-driven DNA. Husqvarna’s logo embodies heritage and precision, resonating with its Scandinavian roots. GASGAS’s design conveys energy and fun, capturing its playful and dynamic spirit.

Together, the logos create a strong visual connection between the three brands and the shared journey of riders exploring the world. This project showcases my expertise in creating distinctive yet cohesive branding solutions.

Bigger, Bolder, and More Striking Than Ever!

The GASGAS Apparel Folder 2024 introduces the latest Functional and Casual Collection, designed to combine standout style with practical performance. Whether relaxing with friends or prepping for an epic ride, this collection offers something for every GASGAS enthusiast.

The folder’s bold design ensures that customers can instantly spot the collection’s highlights, making it easy to find their favorites at first glance. From striking visuals to clear product details, the layout is crafted to simplify decision-making while reflecting the brand’s vibrant energy.

Inspired by the Launch Festival branding, social media assets, and the press kit I did, this folder maintains perfect brand alignment. It not only showcases the products but also reinforces GASGAS’s adventurous and energetic spirit. This project demonstrates my skills in branding, editorial design, and creating user-friendly, visually impactful materials that resonate with both the brand and its audience.

Next Level Moto

For the launch of the 2025 KTM SX model range, I designed a series of Instagram Stories and Carousels that embody the cutting-edge performance and relentless evolution of these motocross machines. Utilizing the key phrases “Next Level Moto,” “The Evolution of Motocross Dominance,” and “Ever-Evolving Performance,” the social media assets were crafted to captivate and inspire the motocross community.

These Instagram Stories and Carousels are crafted to not only announce the launch of the 2025 KTM SX model range but to immerse the audience in the thrill and innovation that define KTM’s legacy in motocross. This project showcases my ability to create engaging, visually stunning social media campaigns that resonate with and excite the target audience.

Thrills All Year: The GASGAS Motorcycle Calendar

For the GASGAS motorcycle calendar, I designed a bold and dynamic layout that embodies the brand’s adventurous spirit. Inspired by the GASGAS Media Kit and the Offroad Launch Festival branding, the calendar ensures visual consistency across all brand assets, creating a cohesive identity that speaks to motorcycle enthusiasts.

The design features vibrant colors, striking typography, and high-energy photography, all tied together with a layout that emphasizes performance and excitement. My expertise in branding, layout design, and cohesive asset integration brought this project to life, making it as exhilarating as the rides it celebrates.

A High-Octane Celebration

For the launch of the new GASGAS off-road range, I created an immersive festival-style branding experience that captivated attendees and amplified the excitement of the event. The branding extended across a wide array of materials, each meticulously designed to reflect the high-energy, adventurous spirit of the model range and the festival theme.

Large, vibrant banners featuring dynamic graphics and bold typography were designed to set the tone and atmosphere for the festival from the moment attendees arrived. Custom entry tickets with a sleek, edgy design served as keepsakes, while visually appealing food coupons integrated seamlessly with the overall festival theme.

Eye-catching roll-up displays highlighted key features of the new motorcycle model, providing informative and engaging visuals for attendees. Striking beach flags enhanced the festival ambiance and were strategically placed to guide attendees and add to the festive environment. Custom-designed trophies for event competitions blended the festival’s rock’n’roll style with the rugged essence of the motorcycle brand.

Comprehensive signage solutions, including directional signs and informational boards, were developed to ensure clarity and enhance the attendee experience. A detailed festival map with creative illustrations and clear labels helped attendees navigate the event and discover all the activities and attractions. Additional branded materials such as lanyards, wristbands, posters, and merchandise maintained the cohesive festival theme and reinforced brand identity.

This project showcases my ability to create a cohesive and immersive branding experience that not only highlights the product but also enhances the overall event atmosphere. The festival-style branding for the motorcycle launch was a high-octane celebration, capturing the essence of the brand and leaving a lasting impression on all attendees.