A Racing Statement with a Modular Foundation

Following the successful concept created for the CFMOTO 800MT-X presskit, I developed the design and layout for the 675SR-R launch presskit – building on the same modular structure to ensure brand consistency, clarity, and flexibility for future communication tools.

Tailored to reflect the aggressive and aerodynamic design of the all-new sportbike, the 675SR-R presskit is bold, precise, and performance-driven – just like the bike itself. The editorial design captures the energy of the track, using sharp visuals, racing-inspired typography, and an intuitive layout to highlight key product messages at first glance.

With a clear visual hierarchy and high-impact imagery, the presskit delivers everything dealers, press, and partners need to know – presented in a way that’s fast, focused, and on-brand. Every detail supports the bike’s core message: “PLAY TO WIN.”

Created as part of a scalable concept, this presskit format ensures design consistency across future launches while offering the flexibility to adapt to each product’s unique personality.