How to Write Better Design Briefs as a Client

Clear communication = better design outcomes

Why a good brief is everything

A strong brief is the foundation of a successful design project. Whether you need a logo, flyer, website or complete brand system – the more clearly you define your goals, the better the outcome.

Designers aren’t mind readers.

A solid briefing helps establish mutual understanding, reduces revisions and saves time and money in the long run.

What should be included in a good brief?

Here are the essentials every effective brief should include:

1. Project goals

What should the design achieve?

(e.g. attract new clients, refresh your brand, promote a product launch)

2. Target audience

Who are you speaking to?

Age, profession, lifestyle, interests. Be as specific as possible.

3. Scope & deliverables

What exactly needs to be designed?

How many pages, formats, platforms?

4. Design preferences & restrictions

Any style preferences, brand guidelines, colors or things to avoid?

5. Timeline & budget

When do you need it completed?

What is the available budget?

6. References or inspiration

Links, screenshots, moodboards – anything that shows your vision or taste.

What a good brief can do

• Faster results
• Fewer misunderstandings
• Smoother collaboration
• Design that truly fits you

Conclusion: Briefs aren’t bureaucracy – they’re the creative foundation

A strong brief isn’t about control, it’s about clarity.

It’s the difference between a decent result and a design that truly works and inspires.

Not sure where to begin?

No worries, I can help you build your brief step-by-step.

Because: The better the start, the better the result.