How Much Does Good Design Cost?

Why Prices Vary – And What You’re Really Paying For

First Reaction: “That Much for a Logo?”

If you’ve ever received a quote for a logo, flyer, or brand identity and thought, “Wait, why is this so expensive?”,  you’re not alone.

But here’s the truth: Design is not a product. It’s a process.

And that process combines thinking, strategy, creativity, and visual execution.

What Determines the Cost of Design?

The price of good design depends on several key factors. Here are the most important:

1. Scope of Work

Is it just a logo, or a complete brand system?

Are multiple versions, brand guidelines, or research phases included?

The more comprehensive the project, the higher the price.

2. Usage Rights

Will your design be used locally, nationally, or globally?

Will it appear in print, digital, packaging, TV?

The broader the usage, the more valuable (and costly) the work becomes.

3. Experience & Expertise

Working with an experienced design studio means you’re investing in years of practice, a refined process, and strong creative thinking.

You’ll likely get better results, clearer communication, and fewer revisions.

4. Timeline & Urgency

Need it fast? Rush projects require rescheduling and prioritizing, which affects pricing.

Why Quality Design Pays Off in the Long Run

• A strong logo lasts for years.

• Professional branding builds trust and recognition.

• Design directly impacts customer perception and your revenue.

Investing in quality design today means less rework tomorrow and more impact from day one.

What You Can Expect When Working with My Studio

At my studio, you’ll get:

• Honest and transparent pricing
• A clear process, from idea to execution
• Personal collaboration – no templates, no shortcuts
• Designs that are not just beautiful, but strategic
• A brand presence that reflects your values and speaks to your audience

Final Thoughts: Design Is an Investment, Not a Cost

If you’re serious about your business, design shouldn’t be an afterthought. It should be a core part of your communication strategy.

Good design doesn’t just look nice. It works. It connects. And it grows with you.