A Bold Concept for a Bold Bike

For the launch of the CFMOTO 800MT-X, I developed a press kit concept that doesn’t just inform – it sets a new visual and editorial benchmark. Designed to serve as the blueprint for all future press kits from CFMOTO, the concept merges bold design with a clear, structured layout that highlights what matters most: performance, purpose, and personality.

The design reflects the claim “Leave no place uneXplored.” – capturing the spirit of discovery and freedom that defines the 800MT-X. Rugged yet refined, the folder leads with powerful visuals, bold typography, and intuitive structure to guide readers through key specs, technologies, and offroad features.

Fully aligned with the wider brand language – spanning from the demo tour and social media assets to dealer communications – the press kit is more than just a document. It’s a strategic tool that gives dealers, media, and stakeholders an immersive, easy-to-navigate look into the adventure-ready mindset behind the 800MT-X.