A Slice of Tradition Reimagined

For Santa Catharina, the oldest pizzeria in Graz, I developed a comprehensive rebranding strategy that pays homage to its rich history while elevating its identity as a refined ristorante. The design blends elegant serif typography with artisanal hand-lettering, reflecting a balance of tradition and sophistication.

The color palette features warm, muted tones accented by the vibrant red of ripe tomatoes, symbolizing the heart of Italian cuisine. This fresh visual narrative spans across menus, tableware, and business cards, creating a cohesive and elevated dining experience.

This project highlights my ability to combine cultural heritage with contemporary design, ensuring the brand’s legacy endures while appealing to modern audiences.